The organization is building compressive and cohesive communication tools to enhance NCDs advocacy. The organization has also recognized the critical role of media in raising awareness and adding a voice to the call towards government action on NCDs prevention, management and control. Throughout its engagements with the media, the organization has equipped over 150 journalists with skills and tools to grasp and disseminate important key messages on NCDs through radio, TV, written press and online sites. The organization has also built strong media relationships and partnerships with media across the region.